About Us

About Us

Blockchain Rookies > About Us

We are Blockchain Rookies

Blockchain Rookies was founded by Troy and Caroline. Old colleagues and friends for years, they’ve spent the majority of their careers in Digital Marketing. Having been recently thrown into the cryptocurrency space, they quickly became aware that explanations of the technology were often convoluted and incomprehensible.

To make the technology accessible to all, they created Blockchain Rookies.

To learn more, or to enquire about a speaking event, contact us here.

Meet the team

Troy Norcross

Job title: Co-founder

Email: troy@blockchainrookies.com

LinkedIn: https://www.linkedin.com/in/troynorcross/

Bio: Troy Norcross is an experienced Strategy Director specialising in defining Blockchain’s use in creating incremental business value. Troy is Co-Founder of Blockchain Rookies and former CEO of Opengoods. Focusing on the business opportunities created by Blockchain, Troy separates the value from the technical delivery of Blockchain projects. With a background ranging from software development for flight simulators to running his own start-up focused on permission marketing, Troy has a wealth of experience across multiple industries. Hailing originally from 4000 acres of farmland in Missouri, Troy has lived in Amsterdam, Munich, Helsinki and currently resides in London. Troy’s breadth of experience provides a unique perspective when looking at how Blockchain can be applied to a business opportunity or to an industry at large.

Jon Walsh

Job title: Associate Partner

Email: jon@blockchainrookies.com

LinkedIn: https://www.linkedin.com/in/walshjon//

Bio: Jon is an experienced digital media entrepreneur having built seven companies, and had two seven figure exits. Since Feb 2018, has been deeply involved in the blockchain space having successfully completed the first ever cohort from Oxford University’s Said Business School “Blockchain as a Strategy” course, been an advisor to Adbank (a blockchain based adtech startup out of Canada), and a featured columnist for CoinRivet.com (a highly respected independent blockchain and cryptocurrency publication). Jon now brings his expertise to education and training for corporate business to support their introduction to how blockchain can be applied to their industry or company.

Caroline Benson

Job title: Co-founder

Email: caroline@blockchainrookies.com

LinkedIn: https://www.linkedin.com/in/caramaloon/

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